I design and build fast, accessible interfaces and the systems behind them — from design tokens to production APIs. Nine years turning ambiguous briefs into shipped software.
I'm Aya Novak, a full stack developer and product designer working with startups and design-led teams to turn early ideas into interfaces people actually enjoy using — then build the systems that keep them fast and reliable at scale.
My process blends structured engineering discipline with a designer's obsession over detail: type scales, motion timing, load performance, and edge cases all get the same attention as the pixels up front. I've led product teams at two Series-B startups and now work with select clients as an independent consultant.
From first sketch to shipped, monitored production code — I plug in wherever the gap is.
Performant, accessible front-ends built with modern frameworks and clean component architecture.
Wireframes to hi-fi prototypes with a system that scales — grounded in real user research.
Visual assets, illustration systems and marketing collateral that stay on-brand at any size.
Logo systems, type pairing, and design tokens that carry a brand across every touchpoint.
Native-feeling iOS & Android interfaces designed with platform conventions in mind.
React/Vue architecture, design systems, animation, and performance budgets that hold.
APIs, auth, data modelling and infra — Node, Postgres, and pragmatic cloud architecture.
Core Web Vitals, semantic markup and technical SEO baked in from the first commit.
Goals, users, and constraints — aligned before a pixel is placed.
Wireframes, prototypes, and a living design system.
Production code, tested, documented, and reviewed in the open.
Monitoring, iteration, and a handover you can actually maintain.
A mix of product design, front-end builds, and full stack launches from the past few years.
Full stack + design engagements for 12 startups, from MVP builds to design-system overhauls.
Led design + frontend for the core dashboard product; grew team from 2 to 7 designers/engineers.
Built the patient-facing web app in React; introduced the company's first component library.
Thesis on motion-timing perception in interface transitions.
Focus on distributed systems and human factors in software.
Associate-level certification in cloud architecture.
Certificate of completion — advanced hooks, performance, and architecture.
Northlane Dashboard — 2023
Pulse Analytics Kit — 2022
Regional Design Guild — 2021
Custom quotes available for larger scopes — these are common starting points.
For small marketing sites and landing pages.
For full product design + build engagements.
For ongoing product teams and retained work.
Can't find what you're after? Send a message and I'll get back within a day.
Tell me about your project — I read every message myself.